News

Build-A-Bear Workshop is coming to XS Toys stores

XS Toys are happy to announce that worldwide known Build-A-Bear Workshop shop-in-shops will be opened at selected XS Toys locations. The personalised stuffed toys creation experience will become available in the Baltics for the first time and will return to Sweden, where it used to be a real hit years ago. The workshops will feature complete process of creating customers very own furry friends including character selection, stuffing, the “heart ceremony” and adding up unique accessories. These new openings mark new fun and interactive addition to XS Toys stores, providing customers of all ages memorable and touching moments.

Re-opening of XS Toys store at T1 Mall of Tallinn!

We are excited to announce the re-opening of XS Toys store at T1 Mall of Tallinn! Our new 350 m² store features two entrances, beautiful storefronts, Lego play area, and an array of creative design elements. Like all XS Toys stores, this one is colourful, bright, and designed to captivate children with its magical atmosphere!
T1 Mall is also home to the popular Super Skypark, rooftop Skywheel of Tallinn, IMAX cinema and a fantastic selection of restaurants. Come visit us and explore!

XS Žaislai – Comic-Con Baltics 2024

Another new and exciting experience for XS Žaislai – Comic-Con Baltics 2024, the largest popular culture event in the Baltic States, which took place on 23-24 May 2024. XS Žaislai had a huge eye-catching space where event visitors could purchase popular Funko figures (including exclusive ones, dedicated for this event!), Squishmallows plush toys, anime characters and other teenagers’ and youth favourites. But that´s not all! XS Žaislai was all about entertaining its guests who could meet-and-great with a super-sized Squishmallows cat, relax in a cool armchair all covered with Squishmallows characters or feel themselves like real stars taking photos in Funko photobooth or making selfies with Funko Hero Eleven and Spider-Man! Thanks to everyone, who joined us, and we hope to see you at Comic-Con Baltics 2025!

Introducing a new concept at XS Toys Solaris store: Bunny & Me!

Our team developed a totally new concept Bunny & Me, which premiered at our newest XS Toys Solaris store. At Bunny & Me, you can choose a charming bunny and add a touch of magic by personalizing it with any name, date, or special message, beautifully stitched onto its ear. Watch as your unique creation comes to life right before your eyes in the magical and lovely Bunny & Me embroidery studio!
Perfect for any occasion – from baby showers to birthdays – Bunny & Me makes heartfelt, personalized gifts that bring a sparkle of joy to anyone.
Visit our stylish Bunny & Me studio at XS Toys Solaris store and create your magical, unique bunny today!

New XS Toys store opened in the heart of Tallinn!

We are thrilled to announce the grand opening of our latest XS Toys store, right in the heart of Estonia’s vibrant capital, Tallinn, at Solaris Shopping Centre! Known for its entertainment venues, trendy Estonian designer boutiques, fantastic restaurants, and lively cafes, Solaris is the go-to destination for the city’s youths – and now, it is home to the coolest toy store in town! Our new store is a heaven for teenagers, featuring a massive selection of Funko figures, anime merchandise, and pocket money toys. The XS Toys Solaris is not just about toys; it is an experience, showcasing innovative design ideas and unique decorations that create an inviting and dynamic shopping atmosphere. What truly sets our Solaris location apart is the exclusive “Bunny & Me” concept. Here, customers can choose their favourite plush bunny and personalize it with embroidered name or special messages, making each bunny a one-of-a-kind treasure. Visit us at XS Toys Solaris and dive into a world of fun, fashion, and creativity!

Anvol Ltd. received prestigious “Best EMEA Growth 2023” award from long-term business partner Spin Master Corp.

Anvol is delighted to announce the prestigious “Best EMEA Growth 2023” award received from our long-term business partner Spin Master Corp. Spin Master, a global leader in children’s entertainment, is renowned for its innovative products such as Hatchimals®, Bitzee®, Rubik’s Cube®, Tech Deck®, Gabby Dollhouse® and PAW Patrol®. We take pride in bringing Spin Master toys to our markets and delighting countless children. Our team is working hard to introduce Spin Master’s product lineup to even more families, resulting in impressive growth and recognition from partners. This award serves as a strong proof of our passion to deliver high-quality entertainment to children and our commitment to excellence in all our endeavours.

A fair full of fun for kids and families – Lapsimessut Helsinki 2024

Lapsimessut fair took place on 19-21.04.2024 in Messukeskus Helsinki.
XS Lelut was participating with a fun-filled open stand that included a walk-in selfie booth, an adorable Squishmallows chair to unwind and relax, a gigantic FUNKO photo box and
a wheel of fortune with many gifs to win! We were green and we were seen!

Most active marketer in 2023 in Kristiine and Rocca al Mare shopping centres

This is what you get for being visible and making plenty of cooperation projects with the shopping centres: XS Toys was presented with the “Most active marketer 2023” awards in two of the most loved ones in Tallinn: Kristiine and Rocca al Mare. We are delighted and say “thank you!” to the marketing departments of both centres for always going along with our initiatives and jumping on board for all the fun!

People’s favorite e-shop for children’s goods in 2024

Traditionally, the Estonian e-commerce association and Delfi organize an annual competition where people can vote for their favorite e-shops. This year XS Toys www.xsmanguasjad.ee won the award in the category of children’s clothing, footwear and accessories. Thank you to all customers for whom we continue to be the first and reliable choice for shopping for children’s goods!

Warehouse extension is ready!

Just before the start of the high season, the extension of Anvol business centre on Kaldase street was completed. We added ca. 2500 m2 of much-needed warehouse space so that we can better cope with the ever-increasing flow of orders. Now we have a 7000 m2 warehouse, 1500 m2 office and more than 60 parking spaces – there is enough space for everyone!

New challenge for XS Toys!

XS Toys has once again undertaken a new challenge: first XS Toys OUTLET opened in Vilnius, Lithuania on September 19. Outlets are trending, XS Toys gives it a try as well!

Rocca al Mare XS Mänguasjad opened it’s doors in a new location!

Extra cool, extra big, extra beaufitul! Rocca al Mare XS Mänguasjad store moved across the corridor and is now making kids dreams come true in a new location! Superfun store with lots of entertainment and best selection of toys!

New XS Toys store in Ljubljana, Slovenia!

Flagship XS Toys = XS Igrače store opened in Slovenia by our dear Georgian partners. A beautiful, bright, spacious store is 308,14 m2 and is really the most beautiful toy store in Slovenia!
Located in the best shopping center of the capital- in Ljubljana City Park.

Anvol keeps on going Green!

Anvol team appreciates good health and sporty lifestyle!
Therefore we have installed cool bikeracks to support our active team members who come to work with bikes.
Our head office does not situate in city center. It takes ca 15 km from central Tallinn to get here.
Go, bikers, go!

Anvol supports local sailing school!

Anvol retail brand XS Toys has joined hands with Maardu Sailing school for kids. XS branded new Optimist boat is ideal for young ones for their first competitions.
In addition Anvol has supported the school with quality weather proof Hally Hansen jackets for every young athelete!
Sail safe, young talent!

Anvol Latvia celebrates 25 years!

A special occasion – for 25 years Anvol Latvia has been giving joy the world’s most important customers – children!
Imagine – that’s a quarter of a century! Kids who grew up with Anvol now continue to make joy for their own children!
May our future time together be playful, fun and joyful!

Anvol goes Green!

We are proud to announce that Anvol has launched our GREEN project to become more sustainable.
Starting from our Head Office and warehouse in Tallinn we have refrained of all disposable tableware.
We have placed waste sorting cabinets and disclaimed standard office trash bins in all office rooms.
These are first but remarkable steps in our green journey ahead.
We care!

For a friendlier earth.

At Anvol we make a lot of effort to become gradually more sustainable and ecologically responsible.
For that reason we have a eco-friendly worker in our warehouse who all day long recycles old carton boxes to much needed package cushioning.
We care!

Anvol 2022 X-MAS card!

This year Anvol x-mas card is made by love and care by Anvol employees child.
In the competion for this years X-mas card we received many many lovely cards from our children.
But there is one winner – 13 year old Julia and her card is displayed above!

First XS Toys store in Celje, Slovenia!

First XS Toys store is now opened ! It is located in the shopping center Citycenter Celje where
240 m2 is filled with much loved quality toys for every taste and age. Modern atmosphere, most up to date and hot toys as well as all classics, one will find right here in Celje!

Anvol X-mas card drawing contest party!

As a BIG THANK YOU for all the participants in our X-mas card drawing contest, we arranged a fun and cheerful party for all the participants!
Here kids could Meet & Greet mascots such as Peppa Pig, Spiderman, Sylvanian Families – You name it!
Pirate took care of entertainment and activities! And of course we awarded all participants and announced this years winner, Julia!

New XS Lelut store in Turku, Finland!

By the end of November XS Lelut is happy to welcome to a new store in shopping center Hansakortteli in Turku! Lovely 226 m2 store is located on the first floor of the shopping center. Besides a wide and up to date product selection we also here as well in every XS Lelut store click and collect service + pick up from stores.

New XS Lelut store in Espoo, Finland!

We are happy to announce that XS Lelut has opened a store in Ainoa shopping center in Espoo!Shopping center has over 100 shops and restaurants along the metro and good transport links. Store is located on the first floor with a space of 331 m2 and  has a  brand new section of beautiful and  stylish  Scandinavian products for kids.

New location for XS Mänguasjad in T1 Mall of Tallinn!

XS Mänguasjad has moved to a new, more visible location in T1 Mall of Tallinn! Now situated on the first floor, the store is bright and beautiful, sized 407m2, ready to welcome all small and big customers!

New XS Rotaļlietas store has opened it’s doors in Riga Domina Shopping Centre!

The store has become larger, now sized 275m2, with two entrances and large digital screens at the entrance making the store more visual and more attractive. Welcome!

New XS Toys store opening in Samarkand Uzbekistan!

First XS Toys store outside of Uzbekistan capital, Tashkent, was opened in April! It is located in the city of Samarkand at Family Park shopping and entertainment centre, has an area of ca. 150 m2 and will definitely become a hot-spot for the local shoppers looking for quality toys and games in Samarkand- the third largest city of Uzbekistan.

XS Leksaker Sweden – Grand opening!

The grand opening event took place on April 1- we opened doors of the first XS Toys store in Sweden- XS Leksaker at Mall of Scandinavia! The store is located in Westfield Mall of Scandinavia in Solna- the largest and most beautiful shopping center in Scandinavia. Modern, with an extraordinary atmosphere, a stunning selection of shops and entertainment. A perfect match for the all-newly designed XS Toys concept!

XS Toys supports Ukrainian children

XS Toys stores gathered EUR 25k during March 22nd campaign supporting children that arrive from the war zone in Ukraine. The donation will reach Ukrainian children through local charity organisations in Estonia, Latvia and Lithuania.
We shall continue supporting Ukrainian children in need directly and via local partners.

Changes in Anvol LTD. franchises

In view of the armed conflict escalation in Ukraine, Anvol decided to pull out from the franchising agreement that allows using our brand name XS Toys for toy stores in Kaliningrad area of Russian Federation with immediate effect.

A new XS Lelut store opened in Shopping Centre Itis

Continuing the expansion of the stores in Finland, a new XS Lelut store has been opened in Shopping Centre Itis 1.3.2022. Our staff is happy to welcome customers to a modern and open 376 square meter store to explore the world of toys!

Award time!

Anvol got a surprise just at the end of the year 2021 – we were honored by Finland Online Awards in the category “product of the year under 20EUR”. The winners were decided by Finland’s largest e-commerce experts and consumers with a passion for electronics and e-commerce products. A big thank you from all of us at Anvol!

A new store XS Rotaļlietas has been opened in Daugavpils, shopping center Ditton Nams

Continuing the expansion of the store network, a modern toy store XS Toys was opened for the visitors of t/c Ditton Nams on December 9, 2021 in Daugavpils. Now all Daugavpils small customers will be delighted with a wide range of toys!

Halloween? Hollyween!

We in Anvol take work and play very seriously and on Halloween this year we celebrated Hollyween: spooky creatures, Hollywood movie stars and all kinds of characters came together for an evening of great Halloween themed food and of course – FUN!

Anvol Oy is five years old!

Not yet a schoolchild but standing firm! Our Finnish team is doing their best in maintaining and growing our youngest business unit. Anvol Oy manages 12 retail stores already and is getting more and more engaged into distribution operations in Finland.

Kaldase Cup 2020

Just like EURO 2020, this game was postponed but never cancelled! First ever football match was held on 3rd of September on the field next to our new office and distribution centre at Kaldase 4, Maardu. Players from all our markets participated, the heat was on and spectators enjoyed the show without missing a single moment of the game- the food truck was parked just next to the field!

bo.

Now we have a brand that we can rightfully call our own! Using tons of experience, we have gained during last 26 years, our R&D team came up with bo. range of localized educational products for kids of different ages. The localization is done for all our markets and seven languages. And we are just getting started!

It’s magic!

The latest additions to our ever-expanding XS Toys retail chain! Two new XS Toys stores have opened doors in Tashkent. First one in the territory of Magic City Park – Central Asia largest entertainment park. The Park is opened 365 days a year and has lots of fun activities for kids and their parents. Second store was opened in Depo Mall a new shopping Mall in Tashkent with more than 200 outlets of various sizes.

XS Mänguasjad winning award in creative festival Golden Egg in Estonia

We are proud to announce that our XS Mänguasjad commercial received silver egg in the animation category in Estonias biggest creative festival Golden Egg. Whoop whoop to our agency Optimist!

XS Mänguasjad store is expanding in Tartu Department Store, Estonia

We are happy to share the good news that XS Mänguasjad has opened doors for a wider space and richer selection – all for our most loved customers. Either you are interested educational toys, baby products, musical toys, superheroes – you will find them all here!
Welcome to Tartu!

L.O.L. Remix and Singer in the mask kids drawing contest

At the end of 2020 L.O.L. Remix dolls was sponsoring the famous show Singer in the Mask in Estonia and Latvia. To our delight and utter surprise the contest was huge success delivering in Estonia more than 4000 kids drawings and more than 2000 in Latvia.We cant wait to participate in such projects also in 2021!

A renewed branch of XS Toys is already in Tbilisi Gallery, Georgia

A children’s favorite shop “XS Toys” that is located on the third floor of Tbilisi Gallery will welcome you with bigger space.
You can buy toys as well as books within one space.

The XS Rotaļlietas store is expanding in the Spice shopping center, Riga, Latvia

We are pleased to announce that the XS Rotaļlietas in the Spice shopping center has opened its doors to much larger and richer toys store. Now even more fun in the hearts of small buyers of the Spice shopping center! We look forward to seeing you!

New XS Toys opening in Samarqand Darvoza, Tashkent, Uzbekistan

We are proud to announce a opening of XS Toys in shopping center Samarqand Darvoza. Shopping center accommodates besides large number of  brand stores also a biggest foodcourt in Uzbekistan as well as movie theater and different playgrounds and entertainment areas.

Halloween in Anvol 2.0

Halloween celebration in Anvol is already tradition. When last year Karukodu was taken over by a bunch of weird looking bears, then this year our office was occupied by Zombies. Awards went to best costumes and to the dish that qualified to standard: ugly outside, delicious inside. That was FUN!

New XS Lelut now in Ratina shopping center, Tampere, Finland

XS Lelut opened in Finland a new store in Tampere! Our new store is located at Ratina shopping centre. Ratina shopping centre is the largest shopping centre in Tampere area. It locates in the heart of the city and it is also very easy to reach. It has more than 100 shops and services in the best spot of the city. Our XS Lelut store in Ratina is 257m2 and it is very stylish and bright. We are very happy to be in Tampere and very pleased to get offer our joyful and magical world of toys! Welcome to visit us in Tampere Ratina shopping centre!

New XS Lelut now in Valkea shopping center, Oulu, Finland

In Finland XS Lelut opened a new store in Oulu! Our new store is located at Valkea shopping center. Valkea shopping center is located in the heart of Oulu with more than 60 shops. Our store is 251m2 and it is very fresh and bright. We are very happy to be in Oulu and eager to offer our joyful, funny and magical world of toys! Welcome to visit us in Oulu!

New XS Lelut opened in Sello shopping mall, Espoo, Finland

Sello shopping center in Espoo, Finland, is one of the largest and most popular ones in the Nordics. Over 170 stores, including more than 30 restaurants are ready to serve you. We are very happy to be a part of the shopping center with XS Lelut Toy store. Welcome to visit us!

New XS Toys Flagship store opening in Tashkent, Uzbekistan

“XS Toys” flagship store opened in Tashkent, in a modern shopping center Atlas. Center accommodates more than 50 shops representing well known brands of clothes, shoes, electronics , accessories and many more. For the entertainment part there locates a movie theatre, a large area with food court and a playzone for the youngest ones in the families.

This year we have a very special birthday!

Time flies! This year in august  becomes 25 years since Anvol has served the most important clients in the world – kids.

This period of time beholds tons of events, achievements, discoveries and emotions. It has never been boring! We are much more stronger to conquer the next 25 years!

Riga Plaza store XS Rotaļlietas delights with renovated and more spacious premises

XS Toys store of the Fashion and entertainment center Riga Plaza now delights its customers with renovated and more spacious premises and becoming Latvia’s leading XS Toy store with the largest area. Previously, the area of the store reached 485 m2, but now, with a wider range of toys and a play area, it already reaches 632 m2. The store is ready to give more joy to its small and big customers.