We are thrilled to announce that Anvol has secured the exclusive rights to bring the globally renowned lifestyle brand MINISO to Sweden and Finland!MINISO has won fans around the world with its fun, affordable and design-led products – from trend-driven lifestyle goods and accessories to its hugely popular character and IP collections. As the exclusive … Continued

Build-A-Bear Workshop is now welcoming guests at Helsinki Airport, located within the XS Lelut store, bringing the magic of creating your own furry friend to one of Finland’s busiest travel destinations.Whether it’s the first memory of a journey or a special souvenir to take home, travellers can now enjoy the full Build-A-Bear experience right at … Continued

It was our pleasure to host Isaac Larian, founder and CEO of MGA Entertainment, in Riga, Latvia. Isaac was accompanied by Janis Jasenovics, Head of Retail, and Stanislav Nemko, founder and Board Chair of Anvol, while visiting the newest XS Toys store in Akropole Alfa Shopping mall.

This year we returned to Comic Con Baltics and welcomed fans to a refreshed, spacious, and vibrant XS Žaislai zone – a place full of colors, energy and discoveries for every pop culture lover. From the very first moments our stand drew crowds, inviting visitors to explore exclusive collectibles, meet beloved characters, and dive into … Continued

Anvol is proud to celebrate 10 years of operations in Finland!Over the past decade, we have grown our retail network to 12 XS Lelut stores across the country, bringing joy, play, and unforgettable experiences to families throughout Finland.We are especially proud to offer the unique Build-A-Bear Workshop experience at three locations: Stockmann Helsinki, Sello, and … Continued

Finland hosted first Arctic Lights Comic Con on 16.-17.05., an event full of Nordic and international creativity and made visible by such star guests as Jamie Campbell Bower (Stranger Things), Vincent Regan (One Piece), and Pom Klementieff (Guardians of the Galaxy).XS Lelut took the event atmosphere to the next level by offering a magnetic selection … Continued

In April 2026, The Little Things shop-in-shop opened at XS Toys Alfa, bringing together the trendiest toys from the most popular brands, inspired by the latest market trends. The new concept offers a carefully selected range of new arrivals and best-selling favourites in one inspiring space. Visitors can now explore the new concept and discover … Continued

The XS Rotaļlietas store at SC Spice has been awarded “Revenue Leader 2025” in the kids goods category, recognizing its outstanding sales performance and strong customer trust. This achievement highlights the store’s wide and high-quality product assortment, as well as its ability to deliver an engaging shopping experience for families.

We are thrilled to share that XS Toys (www.xsmanguasjad.ee) has been named the People’s Favourite e-shop in the children’s goods category for 2026 – for the third year in a row! This annual competition, organized by the Estonian E-commerce Association together with Delfi, lets customers across Estonia vote for their favourite online stores. We are … Continued

In recognition of our close cooperation and invaluable contribution to the global development of the Trefl brand, Anvol has been honoured with an award from Trefl. This acknowledgment highlights our strong partnership and shared commitment to growing the brand internationally.

During the Nuremberg Toy Fair 2026, Anvol was awarded the Distinguished Partner Award by Jumbo Group for the successful promotion of the party game Hitster in our markets. The award highlights our strong partnership and the effectiveness of our marketing and commercial efforts.

We’re thrilled to share that the rapidly growing Scandinavian accessories brand DRM-LND has officially landed in the Baltics! A new partnership has been signed to bring DRM-LND to Estonia, Latvia, and Lithuania – marking an exciting new chapter for the brand in Northern Europe. The first DRM-LND store in the Baltics opened its doors on … Continued

Build-A-Bear Workshop chain continues its expansion in Sweden with this new member of the family – a stand-alone store in the heart of Stockholm, at Gallerian, spanning over 100 m². Visitors eagerly lined up before the grand opening to create their very own furry friends and experience the heartwarming Build-A-Bear magic firsthand. The new stand-alone … Continued

Anvol marks 30 successful years in business – a journey of growth, dedication, and strong partnerships. We thank our employees, partners, and customers for their trust and support throughout these decades. Together, we will continue to innovate, achieve, and shape the future for many years to come.

Our team made a big splash again at Comic-Con Baltics 2025 with an even larger, brighter, and more exciting XS Žaislai stand! Fans loved the exclusive Funko collectibles, Squishmallows plushies, and anime heroes from Jazwares and Bandai. Visitors could meet the adorable giant Squishmallows fox Fifi, relax in a cool Squishmallows armchair, and snap photos … Continued

Anvol Ltd, a leading toy distributor and retailer in the Baltic Sea region, is now the official distributor for Hasbro in Finland, marking an exciting new chapter in a partnership that has flourished for over 30 years across the Baltics.“We are thrilled to extend our collaboration with Hasbro into Finland,” said Stanislav Nemko, CEO of … Continued

On March 15, 2025, Build-A-Bear Workshop celebrated the grand opening of its first store in Estonia, located within the XS Mänguasjad store at Ülemiste Shopping Centre in Tallinn. The event attracted a large crowd of eager visitors, with lines forming early in the morning.Customers were excited to experience the unique opportunity to create their own … Continued

Great news! Build-A-Bear Workshop has arrived in Helsinki Stockmann! We’ve made history by opening Finland’s very first Build-A-Bear Workshop, and the response has been incredible. At the grand opening, customers lined up for hours – with peak wait times reaching five hours! – to create their own personalized furry friends. This overwhelming enthusiasm proves just … Continued

Exciting news – our brand-new XS Lelut store is officially open in the heart of Helsinki, inside the legendary Stockmann department store, Finland’s most prestigious shopping destination.Spanning an impressive 800m², the store is a dream world for kids and families, filled with top toy brands, interactive play areas, and plenty of space to explore.Bringing even … Continued

As every year, the Estonian e-commerce association and Delfi have organized their annual competition, where people vote for their favorite online stores. We are proud to announce that XS Toys (www.xsmanguasjad.ee) has won the People’s favorite e-shop award in the children’s goods category for the second time!A huge thank you to our amazing customers for … Continued

Team Anvol is delighted to share that Orbito by FlexiQ has been named the winner in the Family Game category at the 2024 Game of the Year competition, hosted by the Finnish Toy Association. This esteemed award recognizes Orbito’s unique ability to captivate players of all generations, making it a favorite for family game nights.With … Continued

This year, Anvol proudly joins the global celebration of PLAYMOBIL’s 50th anniversary – a milestone that honors a half-century of quality, creativity, and imaginative play.Since 1974, PLAYMOBIL has been a beloved brand, inspiring generations of children and collectors with its carefully designed playsets and iconic figures. Through its dedication to fostering creativity and storytelling, PLAYMOBIL … Continued

We are excited to announce the opening of the first XS Toys flagship store in Central Asia! Located in Tashkent City Mall, part of a major Tashkent City development project in the capital of the Republic of Uzbekistan, the new XS Toys store offers a spacious and modern shopping area, bringing a wide selection of … Continued

XS Toys is happy to announce that the world-renowned Build-A-Bear Workshop shop-in-shops are now open at selected XS Toys locations in Latvia, Lithuania, and Sweden. Build-A-Bear Workshops will also open soon at XS Toys locations in Finland and Estonia. This personalized stuffed toy creation experience is now available in the Baltics for the first time … Continued

We are pleased to announce the opening of our newest XS Lelut store at Helsinki – Vantaa Airport! Located in the Schengen area near Gate 21, this vibrant new store offers a hassle-free and fun shopping experience for international and domestic travellers. With airport-inspired decor and fun photo-ops, it’s a must-visit for all ages. Our … Continued