First XS Toys store opened its doors in Tallinn in 2004. Nowadays there are over 50 premium toy stores located across Nordics, in the Baltic countries, Slovenia, Georgia and Uzbekistan. As of 2011 XS Toys is also available for its customers online. Our stores offer top quality products presenting them in a friendly and modern environment that is designed and developed in-house. Particular attention is given to the hot licences, TV and online content-based characters and exclusive XS Toys product lines.

XS Toys is proud to partner with Build-A-Bear! Build-A-Bear Workshop shop-in-shops are now open at selected XS Toys locations in Latvia, Lithuania, and Sweden, with more coming soon to Finland and Estonia. Each Build-A-Bear Workshop features complete process of creating customers’ very own furry friend, including character selection, stuffing, the “heart ceremony,” and adding unique accessories. These new openings mark a fun and interactive addition to XS Toys stores, providing customers of all ages with memorable and touching moments.